Wednesday, June 23, 2010

Always, Never, and a Certain Type of Person

Saw this on an advertising blog, but it has much wider application. Substitute life, existence, noise, whatever you like for advertising. Beware the articulate fool.

There is nothing you can say about advertising that is always true. There is also nothing you can say about advertising that is never true.

This leads to big problems, lots of wasted money, and a very large quantity of disoriented, confused clients.

It makes it possible for a certain type of agency person — who is articulate but often wrong — to convince the impressionable and the naive to follow him.


Source

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